The Guard family · built by Friam

Every Guard. One family of compliance platforms.

EveryGuard is the home of the Guard family — focused regulatory products built by Friam for one UK industry at a time, every one running on the same proven engine: ingest the public registers, scan the real world, generate the documents, train the people, and publish a trust mark a customer can click. Build the engine once; point it at the next regulated sector.

10 liveProducts in customers' hands
580k+UK businesses mapped & monitored
16Regulated sectors, one engine
UKRegulator-specific, end-to-end
The data universe

A proprietary map of who must comply.

The hard part of compliance software isn't the app — it's knowing every business that's in scope before they've ever heard of you. We've built that. A continuously-refreshed UK compliance-data universe, resolved from public registers and the businesses' own websites, that lets us reach a whole sector on day one.

580,000+
UK business records cross-referenced & identity-resolved from official public registers
45,000+
Law firms mapped — 26,411 of them SRA-regulated (FirmGuard)
5,385
Independent funeral directors, 2,175 SAIF members, across 1,047 towns (FuneralGuard)
£1.05M
AML penalties mapped across the UK art market — 1,300+ HMRC-supervised businesses (ArtGuard)

Every figure is cross-referenced and aggregated from official public sources — the HMRC AML supervised-business register, the SRA, CQC, Ofsted, the DVSA, the Food Standards Agency's hygiene ratings, Companies House, the property redress schemes (TPO, PRS), the ICO register, and the trade bodies (SAIF, Propertymark, the Guild) — reconciled into one canonical record per business. Free, public directories now let every one of those businesses find themselves and put their compliance right.

The shared engine

Why a new vertical is weeks, not years.

Every Friam product is the same six-stage pipeline with a different regulator's rulebook plugged in. The engine is built, in production, and proven across a family of live products. Each new "Guard" is a thin, branded front-end over it.

01

Ingest

Mirror the public registers; resolve them into one record per business.

02

Scan

Read each firm's public site and check whether the required disclosures are there.

03

Assess

A scope-aware engine decides which duties actually apply to this firm.

04

Generate

Produce the tailored policies, risk assessments and documents, e-signed.

05

Train

Short, quiz-checked modules with completion tracking and certificates.

06

Assure

Publish a public, embeddable trust mark — and re-verify it monthly.

The moat is the data plus the engine. Outreach, billing, multi-tenancy, AI scanning, document generation, identity verification and training are all built once and shared. Adding HallGuard or GymGuard is a configuration of the regulator's rules and a coat of paint — not a new company.

The family

Our products

One platform per industry, built against the actual regulator — not a watered-down checklist. Grouped by the duty they answer to; ten live, with free public directories now open across the family so every business can find itself.

Anti-money-launderingHMRC / SRA-supervised financial-crime duties

AgentGuard

Estate & letting agents

Our most complete product. Continuous AML-compliance scanning against HMRC supervision, redress (TPO/PRS), client-money protection and the consumer-protection rules — plus a full customer due-diligence suite: sanctions & PEP screening, a server-side biometric identity-verification flow, a 12-module AML training pathway, auto-generated policies, and a public Trust page. The whole engine, proven.

FirmGuard

Solicitors & law firms

45,000+ UK law firms mapped — 26,411 of them SRA-regulated — with a free public directory so every firm can find itself. A website scan against the SRA Transparency Rules, AML risk assessment and client due diligence, the Legal Sector Affinity Group policy pack, fee-earner training and an inspection-ready file.

PracticeGuard

Accountants & bookkeepers

AML compliance for the ~33,000 UK accountancy and bookkeeping practices — firm-wide risk assessment, client due diligence with sanctions & PEP screening, the policy pack, training and an audit-ready record. The AgentGuard CDD engine, pointed at the profession HMRC and the incoming single supervisor scrutinise most.

ArtGuard

Art & antiques dealers & galleries

1,300+ UK art-market participants under HMRC AML supervision — with a free public directory of dealers and galleries so each can find itself. Website scan against the money-laundering regulations, client & provenance due diligence, the AMLD policy pack, training and a public Trust page. £1.05M in AML penalties already on the record across the sector.

Premises safetyfire · water (L8) · allergens · guest data

Food & hygieneFood Hygiene Ratings · Natasha's Law · FSA

Sector regulators & licensingCQC · DVSA · Ofsted

Free & openfree tools · no sign-up

WorkGuard

Interview practice — free for candidates

A free, no-sign-up practice video interview and work-style check. Recorded answers are scored by the same hiring engine behind the rest of the family, with instant, honest coaching — built for school leavers and first jobs. Privacy-first: the recording is deleted the moment it's transcribed.

StyleGuard

Working style — free, for anyone

A free, 4-minute working-style check built on the validated public-domain interpersonal circumplex (the open model behind DISC-style tools). It places you on a wheel of eight styles and turns it into a plain “how to work with me” you can share with a new team or manager. Advisory only — a mirror for self-awareness, never a test or a hiring screen.

TeamGuard

Hiring & people tools for small teams

Free structured video hiring and a shared team work-style map for small employers with no HR team, plus the compliance to keep the team legal when you need it: right-to-work checks, the Employment Rights Act 2025 guaranteed-hours engine, a Worker Protection Act 2023 harassment logbook, contracts and onboarding.

ChurchGuard

Churches & places of worship

Free compliance tools for faith venues run by volunteers — a fire risk-assessment builder, food-hygiene records for the church kitchen and events, and a DBS recording log for the safeguarding team. The documents at the heart of faith-venue compliance, free. Multi-faith from day one.

Coming soondirectories live · apps in build

Resources

How it works, explained.

Plain-English explainers on how the engine and its features work — written to an honest standard.

The regulatory weather is turning our way.

A wave of new UK duties

Martyn's Law (2025) pulls hundreds of thousands of venues into scope. The Employment Rights Act 2025 rewrites zero-hours working. The Worker Protection Act 2023 makes harassment prevention a proactive duty. AML supervision, CMA pricing rules and consumer-protection law keep tightening. Every new rule is a vertical.

The people in scope have no compliance team

A letting agent, a village-hall committee, an independent gym — none of them have a compliance department. They are anxious, under-resourced, and exactly the customer a simple, finished, affordable tool is built for.

Public-facing, by design

Every product ends in a trust mark a consumer can click. Compliance you can't show is compliance you can't sell — and showable trust is what every one of these regulators was trying to protect.

One company, compounding

Two live products fund the engine that makes the third cheap. The data universe built for one sector seeds the next. The cost of the eighth vertical is a fraction of the first.

Progress

What we've shipped.

From a standing start, here's the ground covered — built lean, in production, and earning its keep.

Live
AgentGuard — full product in production

Scanner, scope-aware compliance engine, sanctions & PEP screening, a server-side biometric customer-verification flow (with an iOS passport-NFC read in TestFlight), 12-module AML training, document generation and signing, public Trust pages, and a multi-touch outreach engine to the prospect database.

Live
VetGuard — done-for-you compliant practice websites

We generate a CMA-2026-compliant website from public data; the practice claims it. An admin cockpit scores, enriches and builds across 4,800+ mapped practices.

Launching
HotelGuard — third product on the engine

Positioning, prospect data, exposure scanner, document/policy generator, HR tools, mystery-call revenue audit, billing and a marketing site — built and moving into launch.

In build
Five more verticals scoped on the same chassis

HallGuard & ChurchGuard (Martyn's Law), HireGuard & GymGuard (employment-law HR), and CafeGuard (food) — each a documented plan over the shared engine, with domains secured.

Coming soon
New verticals researched & planned

PracticeGuard & FirmGuard (AML for accountants & law firms) and FuneralGuard (CMA price transparency) — each with a sourced market plan in docs/plans/vertical-expansion, domains live, contactable-universe sources mapped to public registers.

Throughout
The data universe

580,000+ UK businesses cross-referenced and resolved from official public registers; free public directories opened across the family so every business can find itself.